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Revolutionising Recruitment: The Power of Behavioural Science and Predictive Analytics


​The use of behavioural science in recruitment is becoming increasingly popular due to its ability to provide reliable insights into a candidate's potential and suitability for a particular role.

Research shows that traditional interviews have limited predictive power in identifying successful job candidates, with only a 14% correlation between interview performance and job success. This is where behavioural science comes in - by measuring personality traits, work styles, and other behavioural indicators, we can identify the characteristics that are most likely to lead to success in a particular role.

One study found that candidates who scored high on measures of conscientiousness, emotional stability, and openness to experience were more likely to be successful in their jobs than those who scored low. Another study found that high levels of emotional intelligence were a significant predictor of job performance and were particularly important in leadership roles.

At the heart of behavioural science in recruitment is the use of predictive analytics, which uses data and statistical algorithms to identify patterns in candidate behaviour and make informed predictions about their potential success in a role.

By using behavioural science and predictive analytics in recruitment, businesses can make data-driven decisions that lead to better hiring outcomes, higher employee retention rates, and increased productivity. Furthermore, this approach can help to eliminate bias and ensure that hiring decisions are based on objective criteria rather than subjective opinions.

In conclusion, the use of behavioural science in recruitment is revolutionising the way we approach hiring decisions. By using predictive analytics to measure personality traits and behavioural indicators, we can make informed decisions that lead to more successful outcomes for businesses and employees alike. I would like to encourage all businesses to explore the potential of this approach and embrace the benefits of data-driven decision-making in recruitment.