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Hullabalook was started in 2016 by Barny Darby and Bryony Elliott, with the aim to revolutionise the e-commerce industry by combining technology and shopping. By transforming complex data into more accessible and user-friendly systems, they have successfully improved the shopping experience for both retailers and customers.

Hullabalook’s software pushes the boundaries of what is expected when shopping online. The company believe that every retailer should have a website that reflects them and that the shopping experience should keep up with technology and how it enriches our daily lives.

It’s likely you’ve used Hullabalook’s software without realising – key clients and retailers using Hullabalook’s software include, B&Q, Currys, Dunelm, Furniture Village, and many other household names.

Hullabalook strives to foster a progressive and self-aware environment. As well as weekly get togethers to congratulate each other on a job well done and reflect on future improvements, the company hosts HullaFest annually. This celebration of Hullabalook, previously a hackathon, has in recent years included activities such as pottery-making, sending a Hullabot to space, kayaking in London, and scavenger hunts around London, among many other activities.

Hullabalook is now seeking a Pre-Sales Engineer to join their growing and passionate team. The team are chock full of tech experts, product enthusiasts, entrepreneurs, and geeks – join the team and add your own expertise!

Check out their latest jobs below. If you're interested in any of the roles, please contact our dedicated consultant for Equals - Nick Hill

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    Job Description

    The Pre-Sales Engineer is a remote-working role, with access to Hullabalook’s office in Victoria.

    The successful Pre-Sales Engineer will primarily work with the new business sales teams, and will be key in determining which of Hullabalook’s products to recommend during customer meetings, which will take place virtually or in person.

    The Pre-Sales Engineer will work to discover what problems the customer is trying to solve, and how best to meet these needs. This will involve talking through the capabilities of the software, taking charge of demos, creating prototypes, or creating proposals.

    The ideal Pre-Sales Engineer will be commercially aware, consumer-minded, and an avid problem solver. Understanding who the client is and why they would benefit from Hullabalook’s software is crucial along with demonstrating the value proposition against their business objectives or any objections.

    The successful candidate needs to be able to understand a client's potential objections, on a technical as well as commercial level, and successfully empathise and resolve this in line with the client's needs and Hullabalook's values.

    Person Specification:


    • A total of 5 years plus experience in industry

    • 2-3 years’ of this experience from any technical background (ideally a software developer or technical PM)

    • 2-3 years’ experience in a sales/pre-sales role

    • The ability to pick up new concepts quickly, work in an agile way and drive results


    • Experience working within a startup environment

    Assessment Criteria:

    Passion for the industry -

    • Demonstrable passion for technology and shopping, especially for how these interact

    • Passion for the user experience and striving to improve

    Client-focused mentality -

    • How would you pitch Hullabalook to a retailer?

    • Why is Hullabalook appealing to retailers and end users?

    Tech background -

    • How would your tech experience be useful at Hullabalook?

    • If you could improve one thing about Hullabalook, what would it be?

    Personal attributes -

    • How competitive are you, and how does this come out at the workplace?

    • How do you bounce back from rejection?

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Contact Nick today to find out more about the roles at


Hullabalook is a platform to create your new e-commerce customer journey at the intersection of serverless delivery, edge-personalization and user-specific product rankings.

Hullabalook deployments are proven with the largest and smallest e-commerce sites to deliver double digit uplifts in Average Order Value, Conversion Rate and Revenue Per User. Proven across Furniture, Homeware, Electrical, DIY and more.

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